iApproov helps you buy using informed choice that you can feel good about, faster and easier. You can purchase with confidence knowing which companies match what you believe across environmental, community, employment, commercial, and corporate responsibility subjects .
You can search for brands and see how and why companies compare, build a company follow list to keep up to date, buy from those companies and benefit from deals they may offer you, and you can share discoveries with your friends and family.
iApproov is driven by the values you complete in your app profile – just a few questions so it knows what you find most important. This makes the results personalised to and by you - we do not rate the companies, you do!
50 company performance factors are considered, drawn from a wide range of company and independent information sources. For example, animal welfare, charity support, corporate tax payment, staff conditions, sustainability, employment policies, diversity and supply chain management.
iApproov is neither a campaigning organisation nor an apologist for brands. It is independent of activists and companies and only considers information already in the public domain. Who are we? Just a small bunch of researchers and technologists who think buying with our own values in mind can help us enjoy our purchases even more and are doing something to help.
Download the app from Apple App Store now and let us know what you think.